I help early-stage tech startups build a credible digital presence — through content, social media, and design — from someone who actually understands the product side.
I'm Inês — a multimedia designer and informatics engineering student based in Coimbra, Portugal. I don't just make things look good; I understand how products work from the inside out.
That's rare in a creative. Most designers can't read a codebase. Most developers can't make something feel human. I live in both worlds — which means I can take your technical product and translate it into content that actually connects with real people.
I've built full-stack apps, run brand activations, designed podcasts, and created UGC for AI tools. All of that feeds into one thing: making tech startups look as capable as they are.
Full ownership of your brand's social presence. I create, schedule, and analyse — so you can focus on building the product.
Authentic, scroll-stopping video content created by someone who actually understands your product. No generic lifestyle shots.
A complete visual identity that makes your startup look credible on day one. Built for clarity, consistency, and growth.
Need a custom combination? Most clients bundle services for better value.
Get a custom quote →Designed and built a full-stack event management platform from scratch using Next.js 15, TypeScript, and Supabase. Features include custom event websites, Excel guest list importing, WhatsApp RSVP links, real-time attendance tracking, and a complete authentication system. This project covers the full spectrum: product thinking, UX design, brand identity, and engineering.
View project →Self-initiated UGC concept for Anthropic's Claude AI. Scripted, filmed, and edited short-form video demonstrating real use cases in a way that's accessible to non-technical audiences — built to show what tech UGC can look like when the creator actually uses the product.
View content →Designed the full visual identity and episode assets for a recurring podcast. Ensured brand consistency across digital platforms, adapting to different content formats and strengthening visual storytelling.
View branding →We talk about your product, your audience, your goals, and what's not working right now. 30 minutes, no pitch.
I send a tailored proposal with clear scope, deliverables, pricing, and timeline. No vague packages.
I get to work. You get updates, reviews, and a clear delivery date. No chasing, no surprises.
We review results together, adjust the strategy, and build momentum. Long-term thinking only.
I take on a limited number of new clients each month to ensure quality. If you're building something in tech and need a creative partner who gets it — let's talk.
ines.btovar@gmail.com