case study · grow
Concept ProjectA speculative go-to-market plan for EventsDock: who to reach, what to say, and how to know if it worked.
objective
Generate the first 100 organic sign-ups in the four weeks after launch, with a focus on the people most likely to feel EventsDock's core pain point immediately.
Audience: couples planning weddings (25–35), parents organizing birthday parties, and small businesses running corporate events — all active on Instagram and TikTok, all currently managing guest lists in spreadsheets or group chats.
strategy
Behind-the-scenes of building the product — earns trust before there's anything to sell.
Short, concrete demos of the features that save the most time — guest import, WhatsApp RSVP.
"How X organized Y" stories — turns features into a picture of the actual outcome.
calendar
| Week | Day | Content | Format |
|---|---|---|---|
| Week 1 Build in public | Mon | "Something's coming for event planners" | Reel |
| Wed | Behind-the-scenes: designing the RSVP flow | Carousel | |
| Fri | Poll: "Biggest headache when planning an event?" | Story | |
| Week 2 Feature demos | Mon | Demo: Excel guest-list import in 30 seconds | Reel |
| Wed | Demo: RSVP over WhatsApp, no app needed | Carousel | |
| Fri | Live Q&A on planning your first event | Story | |
| Week 3 Use cases + launch | Mon | "How Ana planned a 120-guest wedding in a weekend" | Reel |
| Wed | Launch day — sign-up link live | Post + Story | |
| Fri | Recap: first week of real users | Carousel |
sample copy
kpis