case study · grow
Real client work from my summer internship at The Loop co. — content strategy, copywriting, and visual content for a sustainable baby-gear platform.
challenge
Babyloop is a circular-economy platform for second-hand baby gear — promoting sustainable, affordable choices for families. The brief was to create relatable, visually appealing content to engage young parents on Instagram, balancing educational parenting content (tips, activity ideas) with the brand's core values — sustainability, ease of use, and family well-being — while driving real community interaction, not just views.
strategy
Multi-slide carousels built around relatable everyday parenting moments — outdoor strolls, messy first-food moments — wrapped in a consistent brand overlay designed to earn saves and shares.
Short-form Reels using clean brand motion and transitions to stand out in the feed and drive reach.
Warm, approachable captions written for parents, with CTAs built in to drive comments and site visits.
featured content
Official Instagram embeds — click through to see each post live.
results
Consistency — unified the brand's visual identity across social media with custom-designed graphic overlays and templates, so every post is instantly recognizable as Babyloop.
Engagement — increased audience interaction through relatable parenting themes and clear calls-to-action, turning passive scrollers into comments, saves, and shares.